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105 retail employers in Wisconsin have substantive broker records on their Form 5500 filings. Median disclosed broker cost in this group runs about $11 per participant per month. Open any company to see its broker of record, disclosed compensation, and benefit lines — or step back to all Wisconsin employers.
| Company | Industry | Plan type | Participants | Latest filing | Broker comp |
|---|---|---|---|---|---|
| KWIK TRIP, INC. | Retail | Self-funded | 34K | 2024 | Disclosed |
| MENARD, INC. | Retail | Fully insured | 14K | 2024 | Disclosed |
| ULINE, INC. | Retail | Self-funded | 8.7K | 2024 | Disclosed |
| KOHL'S DEPARTMENT STORES, INC. | Retail | Self-funded | 6.1K | 2025 | Disclosed |
| U.S. VENTURE, INC. | Retail | Self-funded | 4.7K | 2024 | Disclosed |
| BLAIN SUPPLY, INC. | Retail | Self-funded | 2.5K | 2024 | Disclosed |
| WI FOODLINER, INC. | Retail | Self-funded | 2.3K | 2025 | Disclosed |
| WOODMAN'S FOOD MARKET, INC. | Retail | Self-funded | 2.1K | 2025 | Disclosed |
| POMPS TIRE SERVICE INC | Retail | Self-funded | 1.9K | 2025 | Disclosed |
| KUNES COUNTRY AUTO GROUP | Retail | Self-funded | 1.6K | 2024 | Disclosed |
| FIELMANN USA | Retail | Self-funded | 1.5K | 2025 | Disclosed |
| FLEET FARM GROUP LLC | Retail | Self-funded | 1.4K | 2024 | Disclosed |
| BERGSTROM CORPORATION, INC. | Retail | Self-funded | 1.2K | 2025 | Disclosed |
| THE BOUCHER GROUP, INC. | Retail | Self-funded | 1.2K | 2025 | Disclosed |
| BATTERIES PLUS LLC | Retail | Self-funded | 1K | 2024 | Disclosed |
| SENDIKS MANAGEMENT COMPANY, INC. | Retail | Self-funded | 908 | 2025 | Disclosed |
| DREXEL BUILDING SUPPLY, INC. | Retail | Self-funded | 877 | 2025 | Disclosed |
| ZIMBRICK, INC. | Retail | Self-funded | 835 | 2025 | Disclosed |
| SHOPTIKAL, LLC | Retail | Fully insured | 802 | 2024 | Disclosed |
| DULUTH HOLDINGS, INC. DULUTH TRADING COMPANY | Retail | Self-funded | 733 | 2025 | Disclosed |
| COLONY BRANDS, INC. | Retail | Self-funded | 731 | 2025 | Disclosed |
| FIRST SUPPLY LLC | Retail | Self-funded | 708 | 2025 | Disclosed |
| JX ENTERPRISES INC | Retail | Self-funded | 655 | 2025 | Disclosed |
| GORDON FLESCH COMPANY, INC. | Retail | Self-funded | 650 | 2025 | Disclosed |
| WILDE AUTOMOTIVE MANAGEMENT OF WISCONSIN, INC. | Retail | Self-funded | 567 | 2022 | Disclosed |
| WISCONSIN MANUFACTURERS AND COMMERCE, INC. | Retail | Fully insured | 550 | 2025 | Disclosed |
| CLASEN QUALITY CHOCOLATE, INC. | Retail | Self-funded | 545 | 2024 | Disclosed |
| RUSS DARROW GROUP, INC. | Retail | Self-funded | 524 | 2025 | Disclosed |
| STEIN GARDEN CENTERS, INC. | Retail | Self-funded | 486 | 2025 | Disclosed |
| STEINHAFELS, INC. | Retail | Self-funded | 486 | 2024 | Disclosed |
| BAUER BUILT INC | Retail | Self-funded | 474 | 2025 | Disclosed |
| VAN HORN AUTOMOTIVE GROUP, INC. | Retail | Self-funded | 457 | 2025 | Disclosed |
| DAHL AUTOMOTIVE LA CROSSE, INC. | Retail | Fully insured | 449 | 2025 | Disclosed |
| ENTHUSIAST ENTERPRISES, INC. | Retail | Self-funded | 448 | 2025 | Disclosed |
| GRAND APPLIANCE COMPANY, INC. | Retail | Self-funded | 435 | 2024 | Disclosed |
| SHELTERED WINGS, INC. | Retail | Self-funded | 427 | 2025 | Disclosed |
| HEISER FORD INC | Retail | Self-funded | 398 | 2024 | Disclosed |
| WILLIAMSON STREET GROCERY CO-OP | Retail | Fully insured | 368 | 2021 | Disclosed |
| FOX BROS. PIGGLY WIGGLY, INC. | Retail | Self-funded | 350 | 2024 | Disclosed |
| KCS COMPANIES | Retail | Self-funded | 349 | 2025 | Disclosed |
| BOARD OF TRUSTEES WI UFCW UNIONS AND EMPLOYERS HEALTH PLAN | Retail | Self-funded | 323 | 2024 | Disclosed |
| HANSEN'S IGA CORPORATION, INC | Retail | Self-funded | 318 | 2024 | Disclosed |
| CONSUMERS COOPERATIVE ASSOCIATION OF EAU CLAIRE | Retail | Self-funded | 314 | 2023 | Disclosed |
| KAYSER AUTOMOTIVE GROUP | Retail | Self-funded | 301 | 2025 | Disclosed |
| E. O. JOHNSON COMPANY, INC. | Retail | Self-funded | 298 | 2025 | Disclosed |
| RIESTERER & SCHNELL | Retail | Self-funded | 297 | 2025 | Disclosed |
| T&W SUPERMARKET INC | Retail | Self-funded | 289 | 2025 | Disclosed |
| H.J. MARTIN & SON, INC. | Retail | Self-funded | 286 | 2025 | Disclosed |
| BOSTON, INC. | Retail | Self-funded | 262 | 2025 | Disclosed |
| ZUERN BUILDING PRODUCTS, INC. | Retail | Self-funded | 253 | 2025 | Disclosed |
| PALMEN MOTORS, INC. | Retail | Self-funded | 243 | 2025 | Disclosed |
| MIKE SHANNON AUTOMOTIVE | Retail | Self-funded | 239 | 2025 | Disclosed |
| MACCOS FLOOR COVERING CENTER, INC. | Retail | Self-funded | 235 | 2025 | Disclosed |
| METCALFE MARKETS, INC. | Retail | Self-funded | 232 | 2024 | Disclosed |
| O & H DANISH BAKERY, INC. | Retail | Self-funded | 226 | 2025 | Disclosed |
| ONE AUTOMOTIVE GROUP, INC. | Retail | Self-funded | 222 | 2023 | Disclosed |
| SCHIERL, INC. | Retail | Self-funded | 221 | 2024 | Disclosed |
| TRACTOR CENTRAL LLC | Retail | Self-funded | 219 | 2025 | Disclosed |
| T.A. SOLBERG CO., INC | Retail | Self-funded | 217 | 2025 | Disclosed |
| SMART MOTORS, INC. | Retail | Self-funded | 215 | 2024 | Disclosed |
| IVAN GANDRUD CHEVROLET, INC. | Retail | Fully insured | 214 | 2024 | Disclosed |
| DEMCO, INC. | Retail | Self-funded | 209 | 2025 | Disclosed |
| MID-STATE TRUCK SERVICE, INC. | Retail | Self-funded | 208 | 2024 | Disclosed |
| SILVER STAR BRANDS, INC. | Retail | Self-funded | 194 | 2025 | Disclosed |
| WG&R FURNITURE CO., INC. | Retail | Self-funded | 192 | 2025 | Disclosed |
| FULL COMPASS SYSTEMS, LTD | Retail | Self-funded | 189 | 2024 | Disclosed |
| TOYS FOR TRUCKS, INC. | Retail | Self-funded | 188 | 2025 | Disclosed |
| RIVER STATES TRUCK & TRAILER, INC. | Retail | Self-funded | 178 | 2024 | Disclosed |
| FULL COMPASS SYSTEMS, LTD | Retail | Self-funded | 177 | 2025 | Disclosed |
| EWALD AUTOMOTIVE GROUP | Retail | Fully insured | 175 | 2025 | Disclosed |
| ROGAN SHOES INCORPORATED | Retail | Fully insured | 167 | 2023 | Disclosed |
| MARKQUART AUTOMOTIVE, INC. | Retail | Self-funded | 161 | 2024 | Disclosed |
| MID-STATE GROUP INC. | Retail | Self-funded | 159 | 2025 | Disclosed |
| OUTPOST NATURAL FOODS COOPERATIVE | Retail | Fully insured | 155 | 2025 | Disclosed |
| JOHNSON MOTOR SALES | Retail | Self-funded | 153 | 2025 | Disclosed |
| MD GROUP, LLC DBA HOMETOWN PHARMACY | Retail | Self-funded | 147 | 2025 | Disclosed |
| BIGBADTOYSTORE, INC. | Retail | Fully insured | 146 | 2025 | Disclosed |
| COMPLETE OFFICE OF WISCONSIN, INC. | Retail | Fully insured | 141 | 2025 | Disclosed |
| Y & D CORPORATION | Retail | Fully insured | 135 | 2025 | Disclosed |
| WANTABLE INC | Retail | Fully insured | 134 | 2025 | Disclosed |
| MEDICAL STAFFING SOLUTIONS INC. | Retail | Self-funded | 131 | 2024 | Disclosed |
| DISTRICT COUNCIL OF MADISON, INC. DBA SOCIETY OF ST. VINCENT DE PAUL | Retail | Fully insured | 125 | 2025 | Disclosed |
| ICP INC. DBA DENTAL CITY | Retail | Fully insured | 124 | 2024 | Disclosed |
| GUSTMAN CHEVROLET SALES, INC. | Retail | Self-funded | 122 | 2024 | Disclosed |
| LAKE COMPANY OF WISCONSIN, INC. | Retail | Fully insured | 122 | 2024 | Disclosed |
| KOCOUREK CHEVROLET, INC. | Retail | Self-funded | 116 | 2025 | Disclosed |
| DON MILLER GROUP | Retail | Fully insured | 113 | 2025 | Disclosed |
| SWIDERSKI EQUIPMENT INC | Retail | Fully insured | 106 | 2024 | Disclosed |
| PISCHKE MOTORS INC. | Retail | Fully insured | 106 | 2025 | Disclosed |
| KRUEGER WHOLESALE FLORISTS INC. | Retail | Self-funded | 105 | 2025 | Disclosed |
| VAN VREEDE TV & APPLIANCE, INC. | Retail | Self-funded | 103 | 2024 | Disclosed |
| BRUNSELL BROTHERS LTD | Retail | Fully insured | 102 | 2024 | Disclosed |
| UNBOLT, INC | Retail | Fully insured | 101 | 2024 | Disclosed |
| DIVERSIFIED MANAGEMENT GROUP, INC. | Retail | Self-funded | 88 | 2025 | Disclosed |
| SHEBOYGAN MOTOR CO LLC | Retail | Self-funded | 84 | 2025 | Disclosed |
| DESERT AIRE | Retail | Fully insured | 82 | 2024 | Disclosed |
| STUMPF MOTOR COMPANY, INC. | Retail | Self-funded | 73 | 2025 | Disclosed |
| HERRSCHNERS, INC. | Retail | Self-funded | 63 | 2023 | Disclosed |
| MERCANTILE THRIFT STORES, INC. | Retail | Fully insured | 37 | 2023 | Disclosed |
| BROADWAY ENTERPRISES, INC. | Retail | Self-funded | 4 | 2023 | Disclosed |
Sourced from Form 5500 filings as submitted to the U.S. Department of Labor. Dataset refreshed October 7, 2026. Plan years are labeled by the year they begin, so a July 2024 – June 2025 plan year is 2024. Filings may lag 12–18 months behind the current plan year.